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Ilse Jurriën : 2008-02-05 01:20:00
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Leica M8 upgrade program : Leica photographers know what they can rely on: superb picture quality, a special handling experience and a camera they can use for years and spans generations. It is the aim of Leica Camera AG to keep on meeting these high expectations in the age of digital technology, and therefore the company is introducing an innovative concept for the lifelong value retention of the digital Leica M8 at the PMA tradeshow. The Leica M8 is the first digital camera in the Leica rangefinder system. The development of a perpetual upgrade program makes the Leica M8 a high-quality digital camera in which today’s and tomorrow’s users will always be able to incorporate the latest refinements and developments in handling ease and technology.
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Ilse Jurriën : 2008-02-05 01:15:00
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Leica Summarit-M lenses : The "Fascination of Leica" is more than a legend. It is a product characteristic that turns photography into an exciting experience, and a distinctive part of the creative process. Photographers who have never used one of Leica’s precision lenses before could experience this fascination for the first time with a Summarit-M, as Leica Camera AG is officially introducing this series of high-performance lenses to photographers who bought and used lenses either used or of other brands and who could benefit from Leica’s superb imaging quality in a modern design. Leica Summarit-M lenses deliver excellent results on all cameras with an M bayonet – ranging from the state-of-the-art digital Leica M8 to the most classic Leica M3.
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Ilse Jurriën : 2008-02-05 01:10:00
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Leica Summicron-M f/2 28 mm ASPH. lens : Leica lenses are noted for a special character that cannot be described in terms of technical parameters alone. Not only do they allow photographers to create works of art, the design of their optical system is a work of art in itself. No wonder that lenses are the crucial factor: only the right lens can make a camera a first-class tool. The Leica Summicron-M f/2/28 mm ASPH. lens is the ideal choice for available-light and reportage photography with the Leica M8. It is a powerful and compact wide-angle lens offering superlative image-capturing performance. Due to its excellent light-gathering power, it produces convincing results in difficult light situations, especially during the twilight hours or in dimly lit rooms.
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Ilse Jurriën : 2008-02-05 01:05:00
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Leica Camera website : Leica Camera AG will be going online with a new avant-garde website. Four characters – Helen, Alexander, Hugo and Ben – will guide the user through the virtual world. From the M8 rangefinder camera via the compact camera C-Lux 2 to the Ultravid binoculars, they communicate with their cameras and binoculars and tell 1,5 love stories, conveying the Leica experience in a way that highlights how Leica owners who are not experts may find them useful and relevant in their lives. The relaunch is an expression of the company’s new strategic direction. Besides the 1,5 love stories, the website continues to offer information on Leica Camera AG and Leica products in both German and English language.
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